Released Nov 07, 2014

Episode 6: LA Tri Club President Paul Hekimian Shares the Secrets to Significantly Growing Your Event or Business Through Clubs

In today’s episode of the Endurance Sportswire podcast, we’ll speak with Paul Hekimian, president and founder of the LA Tri Club, one of the largest triathlon clubs in the nation. Get ready to hear some  Really creative ways event organizers, retailers and brands have worked with clubs,  The biggest mistakes to avoid when working with tri clubs What kind of budget is really needed to get in front of this valuable audience – it’s not what you think!   And if you are a member or officer of a triathlon, cycling or running club, Paul will also share some of best ways to attract sponsors to your organization and as well as attract more members.

Click here to listen to Interview


LATC **Members Only** Brick and BBQ Saturday November 15th  8:30am

LATC and Tri Lab partnered to bring you an end of season club ride and run (Brick) followed by BBQ.

We will have a secure valet bike parking / transition area in the parking lot of Triathlon Lab Redondo Beach.

Triathlon Lab

1512 Aviation Blvd 

Redondo Beach, CA 90278

Tri Lab will have heavily discounted merchandise for you to take advantage of during the BBQ.  

The Ride will have two distances: one for newbies and another for those wanting a more challenging ride.   

Newbie Ride will be a fun ride out to the Palos Verdes Lighthouse and back.  Those wanting more will continue around past the Lighthouse and do the Palos Verdes Switchbacks loop.      

Once we all get back to Tri Lab transition area we will lead a 3 mile and 5 mile run along the greenbelt running path.  

RSVP today at:



Conducted by Jacques Devore (Founder and CEO of S&TF, Conditioning Specialist (CSCS), and Expert USA Cycling Coach), Dave Zabriskie (Pro Cyclist Ret. TDF Yellow Jersey Wearer, Stage Wins in all three Grand Tours, and 7 X US TT Champion), and Ian Murray (USA Tri Level II Coach, a Head Coach at USAT, USA Cycling Level II Coach, NASM Cert., Fit Kit Level III and F.I.S.T certified bike fitter).



Friday Evening, 10/17, 6:30pm - 8:30pm: 

2 hours of discussion meet and greet. Wine, beer and refreshments served. 


Saturday, 10/18, 12:00pm - 4:00pm: 

Will consist of 4 hours of hands on training and discussion regarding Strength and Power for a Cyclist. We will finish with a workout to help reinforce what has been discussed.  Be ready to work!.  We will follow the strength workout with a FUBAR VersaClimber Workout with Dave and Jacques as your coaches!   


Sunday, 10/19, 12:00pm - 4:00pm: 

Will start with a "no drop" bike ride led by Dave Zabriskie.  The ride will be followed with a Workshop at the center continuing the discussion of strength training, including a discussion of strength & power and how this can have a major impact on time trialing.  Ian Murray will discuss the importance of a proper bike fit for time trialing, and its impact on power, efficiency, and overall bike performance.  Dave Zabriskie will then discuss the keys to success in time trailing, based on personal experience.

For the complete and most up-to-date agenda click on this link:


If you have always wondered what you should be doing in the gym in the off season and during race season in order to maximize your performance - this 3 day camp is for you!


COST: $170.00 (just provide us with your current LA Tri Club Member number) for Tri Club Members for all 3 days (for everyone else the cost is $200), includes the Meet and Greet, the lectures, specific information, workouts, S&TF workout package discounts, the bike ride with DZ. 



-A top down overview of weightlifting and the endurance athlete. 

-An assessment of your individual needs strength and weaknesses. 

-Hands on workouts and discussion on how to design a program for you.

-How to integrate strength and power training into your training calendar.

-Perfect for endurance coaches trying to learn how to better coach their athletes on strength.

-Discussion of Time Trialing and how strength and power influence your abilities from 7 time national time trial champion, Dave Zabriskie.

Walk away with a program and the tools necessary to properly implement strength in the gym.

Ultrasound Body Fat analysis.

Discussion of nutrition and how to improve power to weight.  

What you can learn from weightlifting for your intervals.

Sets, reps, mobility, stability, strength, strength endurance, speed strength, explosive strength, power, power endurance, and maximum sustained power will all be covered in detail. 

Rate of Force development.

Maximum Force production.

Maximum Power production

Group ride with Dave Zabriskie. 


Time trialists


Road cyclists

Track cyclists

Mountain bikers

Endurance athletes in general


Sirens & Titans Fitness

2311 Westwood Blvd, Los Angeles, CA 90064 



Spots are limited, so reserve yours by calling (310) 307-0200, or e-mailing us at  To get the $30 Tri Club discount all you need to do is provide, when you reserve your spot, your LA Tri Club Member number.


Please join LA Tri Club as we bring you Dr. Jordan Metzl for his IRONSTRENGTH workout. Saturday, Oct. 11th at 8am.

As featured on NBC's Today show, National Public Radio, Runner's World magazine and the New York Times, the Ironstrength workout provides functional strength training for injury prevention and performance enhancement for athletes of all ages and abilities. The workout it created and led by Jordan D. Metzl, MD, nationally renowned sports medicine physician, best selling author of the Exercise Cure and the Athlete's Book of Home Remedies, 31 time marathon runner and 12 time Ironman triathlete. Ironstrength teaches athletes of all ages how to build strength, improve performance, and reduce the aches and pains of every life in the process. Dr. Metzl will teach you the keys of functional movement and preventive strengthening, all with some great tunes and plenty of huffing and puffing. You'll hate it, and then you'll love it. Athletes of all ages and levels encouraged to attend.

Bring a towel or yoga mat to sit on and your hydration.

Location: Grassy Park area beside Tower 26 at Ocean Park Blvd and the Santa Monica beach 

RSVP today at:

"The Club Race & BBQ Social" is for LATC MEMBERS. With 3 super sprint start times, members may choose to race one, two, or all three!! Race solo or do a relay!! This is your race - whether you are a newbie or a serious racer, This is for YOU!

For NEWBIES, you can elect to do 1,2, or all 3 races!
As an added bonus, USAT coaches Ian Murray and Jamie Silber will be giving you the VIP treatment by conducting interactive race clinics during the event. They will be leading two clinics starting at 8am & 9am.  You can elect to attend one of the clinics among your race race selections - you'll be watching and learning from racers while getting valuable info from our coaches!

For our SEASONED racers, the Super Sprint racing format is fast, fun and challenging on a whole new level. We encourage you to do all three events - hone your transition skills, try different equipment, or simply race for fun!

Don't want to race but still want to be a part of it?? VOLUNTEER!! Reply to this email to volunteer!!

EVENT SCHEDULE - Saturday, October 4th
7am - Check In Opens
8am - Race #1 or Attend Ian Murray Coaching Session
9am - Race # 2 or Attend Jamie Silber Coaching Session
10am - Race #3
11am - Kids Dirt Dash
11:30-1:30pm - BBQ Social Extravaganza

300m swim, 3.5 mile bike, 1 mile run

Lake Perris, about a 60-80 minute drive from LA (17801 Lake Perris Dr, Perris, CA 92571, Camping available.)

The Race is FREE for Members. All we are asking is $20 and that includes one Vehicle Entry/Parking Pass and BBQ Lunch ticket. Bring a friend or family member along for the lunch and social for just $10/person. Kids ages 7 and under eat free. And Kids Dirt Dash is free!

1> Go to the polls -
2> RSVP and pay your one-time $20 fee at "THE CLUB RACE - Athlete Registration & Lunch".
3> Then RSVP for the slot/s you would like to race in. Remember, you can sign up for just 1 or all 3!!
4> If you plan to bring any non-member guests you can purchase additional lunch tickets under "THE CLUB RACE - Lunch & Social" for $10/person.

The Event is sanctioned by USAT. For current USAT members, there is no additional cost, just show your USAT card upon check in. For non-USAT members, annual membership is encouraged or you can pay the one-day fee upon check in ($12 adult/$10 youth 17 & U).

Event schedule and more info on the club website - be sure to check it out!! Any questions, email

Come out and enjoy the morning with us!!

Event Director
Anneka Sakovich

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