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LA TRI CLUB is a diverse group of athletes who have banded together for over two decades for many different reasons. And through shared experiences, training, adventures, socials, racing, and volunteering… we’ve found lifelong friendships and a family. We understand and know that our members have lives and responsibilities outside of triathlons, so we offer two memberships to enhance, not interrupt, your lifestyle as you strive further down the triathlon path!

  • Perfect Plan Santa Cruz
  • Perfect Plan Santa Cruz

    $125*

    / Month
    4 Months
  • Follow the Perfect Plan to Santa Cruz 70.3!

    LA Tri Club's Perfect Plan will give you control and confidence with the perfect progression of workouts, positive energy from group training, and the passion of community support.

    With over 50 years of combined coaching experience, our coaching team will evaluate your background, experience, and goals to place you into your perfect training plan. You’ll train independently while staying connected through live sessions, team calls, and group workouts that keep you motivated to the finish line.

    What’s Included:

    • Coach-selected training plan matched to your goals and experience
    • Workouts delivered through the Final Surge training platform which sync directly to your device
    • Live & on-demand indoor rides with Head Coach Ian Murray
    • Weekly Masters swim workout with Athletic Director Katie Godec
    • Weekly team calls with coaching education and athlete discussion
    • Full Passion Membership benefits
    • Race-specific athlete groups for connection and training support

     

    Best For: Athletes who want more than a training plan and will regularly participate in our coached Masters swim and Velocity rides.  If you are interested in coaching feedback and will not be attending these group sessions, Performance Squad may be the better fit.

    Meet the coaching staff HERE

  • $125.00/mo
  • Terms and Conditions:

    • * Note- Coaches will assign your plan and lead group communications, but they do not monitor individual progress or provide one-on-one feedback.
    • * Your 16 week training plan will begin May 25th, 2026. 
    • * requires 4 month commitment

  • Performance Squad
  • Performance Squad

    $99*

    / Month
     
  • Structured coaching with guidance and accountability.

    Squad gives you expert-designed training without the full customization of 1:1 coaching. You’ll follow a structured plan built around your race distance and goals, with support from coaches and the team environment.

    What you get:

    • Structured training plan based on your race distance and goals (Sprint, Olympic, 70.3, Ironman; all course types)
    • Initial consultation with your coach
    • Weekly Monday Team Calls for education and connection
    • Coach access during scheduled office hours
    • Workout tracking and feedback via Today’s Plan
    • All LATC community benefits (see Passion description)

     

    Best for: Athletes who want guidance, structure, and coaching support—without full customization.

    Meet the coaching staff HERE

    A supportive, skill-building environment for women

    Led by USAT L1 Coach Caitlin Nicholas, this program is designed to create a welcoming, confidence-building space for women entering or growing in the sport.

    What you get (includes everything in Performance Squad):

    • Structured training plan for beginner to intermediate athletes
    • Focus on skill development, technique, and confidence
    • Supportive, women-focused team environment
    • Opportunities to train and connect with other women in the sport
    • Coaching guidance tailored to common challenges for female athletes

     

    Best for: Women new to triathlon, or those looking to build skills and confidence in a supportive community.

  •  
  • Terms and Conditions:

    • * Automatically renews monthly
    • * Requires 3 month minimum commitment.
  • Passion
  • Passion

    $20*

    / Month
    12 Months
  • Community, connection, and the triathlon lifestyle.

    Passion is where it all begins. It’s about friendship, fun, and the family that triathlon creates.  The camaraderie and support of training with a team and attending group workouts is priceless.  Enjoy the social connectivity and calendar of athletic and social opportunities to create your perfect experience in sport. 

    What you get:

    • Built-in community of triathletes spanning 25+ years
    • Group workouts across swim, bike, and run
    •  Super-valuable sponsor and race discounts
    • Topical seminars, clinics, and team conversations
    • FREE open water swims
    • SAG-supported rides
    • Pit crew support at local races
    • Swag, raffles, and social events

     

    From transition tips to shaving secrets, this is where athletes learn to thrive and truly enjoy the sport.

    Best for: Athletes who want community, motivation, and access to a vibrant triathlon network.

  • $20.00/mo
  • Terms and Conditions:

    • * Automatically renews annually
    • * Requires 12 month minimum commitment.

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* For your convenience, your membership option renews automatically.