Join today and achieve your goals!

Our Performance members enjoy

  • Hand-crafted maintenance and race-specific training programs
  • Weekly video conference calls with Coach Ian and your teammates
  • FREE Subscription Today’s Plan Pro Edition, LATC’s digital partner
  • Special access to new sponsor swag and raffle items
  • Triathlon Masters Swim Program for only $39. ($10 Savings)
  • And of course, everything already offered in the standard Passion membership


Leading the Perfomance Team - Coach Ian Murray

After coaching triathlon full-time for over 20 years I see the greatest results from guiding an athlete down the path towards mastery. The foundation of mastery is simple: consistent repetitions of specific workouts paired with excellent recovery. The details are complex: workouts must be appropriate in duration, intensity, and include an element that improves technique.

USAT Level 3 Coach

US Olympic Committee Development Coach of the Year

US Masters Swim Level II Coach

Former Total Immersion Weekend Workshop Director

Master Bike Fitter, fit instructor for both Fit Institute Slowtwitch & Guru Academy

USAC Level 2 Coach